Today’s announcement of iBooks Author could be that big for lawyers. Historically, getting published has been a big deal. It’s typically a lot of work (and often luck) to make it happen. But the ability to reach more people with your message and raise your credibility has been worth it.

With the rise of e-publishing, the barrier to entry for publishing has never been lower. And iBooks Author may have just smashed that barrier down entirely. Creating a professional-looking iBook publication appears now to be as simple as making a Keynote presentation or Pages document.

If you’re a little technologically savvy and have the patience to sit and write, adding “author” after “J.D” to your C.V. just got a whole lot easier.

Second, I have learned just how many people had strong feelings for Steve’s contribution to society, myself and my wife included.  There was just something wholly magical and grand about Steve, but deeply human and flawed at the same time.

Third, I have come to realize just how generous Steve Jobs was of himself.  Some have tried to paint Steve as uncharitable.  His decision to end Apple’s charitable giving when he returned as CEO and failure to sign the Bill Gates Giving Pledge are often cited.

But consider this.  Steve Jobs had surgery to remove his pancreatic cancer in 2004.  He had to know then that the odds were stacked against him.  Only 4% of pancreatic cancer patients live even 5 years.  And half of pancreatic cancer patients don’t even live 5 months.

No one would have blamed Steve Jobs if he had just walked away after his diagnosis.  He was already fabulously wealthy.  Fortunate ranked him as the 74th richest American in 2004 with a net worth of $2.6 billion.  Far behind Bill Gates at $48 billion.  But more than enough for Steve to spend his remaining days in quiet solitude with his family.

Instead, Steve Jobs gave us seven more years of his brilliance and drive.  He set out to change the world:  iTunes, iPhone, iPad, Mac as a real option, and who knows what else in the pipeline.  We’ll probably never know how much Steve gave personally to charity.  And frankly, I don’t care.  Steve gave of himself, at a time when he truly didn’t need to and when many others would have stepped down.

Steve, your charity won’t be forgotten.  How can it?  You changed the world.

There are lots of ways to remember Steve.  Some will remember his as a visionary.  Others as a terrible person (yes, such comments are already appearing on message boards).

I admire Steve for all that he was.  For all the glory Steve gets as the “creator” of the iPhone and other neat gadgets, we shouldn’t forget that his first truly great achievement was Pixar.  Indeed, Steve’s most enduring legacy will probably be that he created the right environment for others to be visionary.

And sometimes being a visionary means cutting out that which holds you back.  When he announced his retirement, we heard the feel good stories such as the one about the color gradient in the Google logo.  But there are other stories too, some that you wouldn’t exactly call “feel good”.

And based on those stories, you might say that Steve was kind of a jerk at times.  But these stories were, in the end, about making products better.

I’ve learned a lot from watching Steve, Apple, and Pixar over the years.  And I will continue to learn from Steve long after he’s gone.

I just wish it hadn’t been so soon.

Thanks Steve, for everything.

• Apple seems to be pulling many of the design and usability concepts that have made iOS successful over into desktop Mac OS X.  Included in Lion is better support for full screen applications and Aqua, popovers, overlay scrollbars, and multitouch support reminiscent of the iPad interface.  Not to mention Launchpad, a new “iPad style” application launcher.
• When Apple discontinued the Xserve, speculation ran wild that Apple was also discontinuing Mac OS X Server.  That’s technically correct (the best kind of correct!) but also wrong.  Mac OS X Server will now simply be an installable feature of Lion.
• Lion will include built-in support for auto-saving and storing complete version histories of documents.  Users will be able to enter a mode similar to Time Machine showing the entire history of a single document.
• Applications will be able to support resuming, letting the software return to exactly the place it was when it was opened last time.  This is part of a broader move by Apple to make Mac OS X more iOS-like by eliminating the distinction between applications which are not currently being used and those which the user has Quit.  When applications have implemented Resume, it should allow Mac OS X to be more responsive in low-memory situations without asking users to remember to Quit applications they aren’t currently using.
• Mail has a revamped interface, which is (you guessed it!) drawn from the iPad.  Ok, yes, there is already a plugin for that.  But it will be nice to have official support.  Plus, the new Mail will include a conversation view and better search tools.  iCal and Address Book have also received an iPad-style makeover.
• By all accounts, Safari in Lion is faster and more stable.  If they’ve solved the memory issues, it might again become a viable contender to Chrome.  Apple needs to do something here, because Chrome has risen like a rocket while Safari usage has remained fairly low.
• iChat AV is rumored to be including support for Yahoo Messenger video chat.

Lion sounds like great news for small businesses.  Buying a copy of OS X Server is a big deal for a small business.  At $500 a copy, it’s not cheap.  Lots of thought needs to go into the business case for shelling out that kind of money.  Lion will immediately change the conversation from “should I use Server?” to “how should I use Server?”  But the features I am most excited about are Auto Save and Versions.  Two features, but they work so well together that I think of them as one.  Time Machine is great, but using it is inefficient and often ineffective.  It’s inefficient because I have to leave the application and use the Finder to step through older versions.  And it’s often ineffective because Time Machine only runs once an hour.  I can do a lot of damage to a document in an hour.  A limitless history (via Versions) of every single change I made to a document (via Auto Save, regardless of whether I hit command-S) will be a godsend.

Apple also seems to be making great strides with Lion’s usability.  The mantra for iOS has consistently been that users shouldn’t have to concern themselves with the operating system.  This was apparent when Apple steadfastly refused to allow multitasking on iOS devices until it could be done right.  Users shouldn’t have to fiddle with a process list and kill applications to get good performance.  But the truth is, users of Mac OS X do have to pay attention to that today.  System running a little slow?  Search out some running applications on the dock that you don’t currently need.  Mac OS X Lion, with its Resume feature and reworked interface, should eliminate that step entirely.  Mac OS X should just work.

Likewise the Auto Save and Versions feature helps eliminate the file system.  A user only needs to work with the application and the document.  Thinking about “saving” and “backups” takes the user out of that suspension of disbelief and forces a focus on the OS.

Snow Leopard came across primarily as a maintenance release, so it’s nice to see Apple take some big steps with Lion.  And while Leopard was famous for its 300+ features, I get the sense that Lion includes more new features that will change how I work everyday.  But maybe that’s just because Leopard was released oh so long ago…

But Mac OS X Lion was the big disappointment.  I expected to see more than an interface teaser.  I am not sure exactly what I was hoping for, but nothing excited me.  In fact, with the switch to an iOS apps-save-their-state paradigm, Lion raised more questions than anything.  Is every app going to need a major upgrade for Lion?  Memory is already at a premium (my tales of woe with Safari and 50+ open tabs could fill an entire blog).  Hopefully Lion will make better use of our limited resources, rather than requiring big memory upgrades (Vista anyone?).

Well, there’s always January.

Today, Apple has so much more to offer.  But it’s not just about the products.  Apple is arguably the most successful company in the US right now.  And that means there are lots of lessons to be learned from Apply for any business, including a law firm.

In the past week I came across two articles that delve into the marketing of Apple computers.  Neven Mrgan posted this quick comparison of the all-in-one computer web pages of Apple, Dell, and HP.  It’s fascinating to see the difference in approach taken by Apple.  Dell and HP seem to assume that you’re only going to visit their website if you have already decided to buy one of their computers.  For all the talk about the Steve Jobs reality distortion field and Apple “tricking” people into buying their computers, it often seems to come down to Apple’s competitors completely forgetting about this thing called “marketing.”

Case in point, a post on Minimal about product lines.  If I wanted to go shopping for a Dell or HP today, I wouldn’t have any idea where to start.  They both decided to copy Apple from the early 1990s — the time when Apple had completely different model numbers for computers that only differed in their amount of memory and storage.

Dell has the following small and medium business laptop lines:

• Latitude
• Vostro
• Inspiron Laptops
• Studio Laptops
• Precision Mobile Workstations
• Gaming Laptops
• Studio XPS Laptops
• Mini Netbooks
• Adamo

Has Dell really identified nine discrete markets for their laptops?  And, if so, why do they does their website do such a terrible job of telling me which line is perfect for my needs?  It’s important that a product or service speak to the customer’s needs.  Dell and HP seem to really be lacking there, whereas Apple has really hit the mark.

Apple is clearly worth watching.  They’re not without fault.  But there is a lot to be learned from observing how they do business.

The release of FileMaker Go certainly muddies the decision between a standard “desktop” database and a website-driven database.  I am still undecided on the technology that will serve as the foundation for our next-generation practice management tool.  FileMaker Go certainly ups the ante on the desktop side of things.

Apple also updated the MobileMe iDisk app.  It’s a universal app, so it runs on both iPhone and iPad.  I hadn’t been looking for this app because we use DropBox rather than MobileMe for online backup, syncing, and storage.  But is seems like a fairly capable entry into the field, so it’s worth keeping an eye on.

Now if Apple would just release new iMacs already…

At first blush, the new Mac Mini Server seems like mostly a cosmetic change with a minor processor bump.  The headline always seems to be the processor, but a 2.53 GHz to 2.66 GHz jump is pretty negligible (and mostly irrelevant for file servers).  It’s nice to see that Apple now supports an 8GB RAM configuration.  RAM is at a premium on servers.  But even if you don’t want to spend the $400 to upgrade from 4GB to 8GB, you’re definitely going to enjoy the new 7200 rpm hard drives.

Previously, the Mini came with what were essentially laptop hard drives, 5400 rpm.  The server version now comes with two 500GB 7200 rpm drives.  It’s a subtle difference, to be sure.  But even minor increases in data access speed will start to add up over the weeks and months.

I have been looking into getting a server for some time.  At the moment we are using primarily syncing and sharing technologies.  But a central server has some appeal.  Now it’s just a matter of finding the time to implement it.  The new Mini is cute, but I don’t need another desk accessory.

As usual, John Gruber over at Daring Fireball says it much better than I could have ever said it myself in his well-researched and thoughtful writeup on the matter.

I have been very disappointed in Gizmodo’s behavior through this whole process. Publicly naming the engineer who lost the device was completely classless. As John Gruber puts it:

The people whose identities I’d like to know are those who obtained and then sold the phone, not the guy from Apple who lost it. There is no interest served by outing him other than taking sociopathic glee in making a public spectacle of someone who made a very serious but honest mistake.

For Gizmodo it’s all about the spectacle. It’s one thing to dedicate yourself to finding out the latest scoop on Apple products. That’s what news organizations do. But it’s quite another to turn it into a game. The writes at Gizmodo seems pretty proud of themselves right now. They even claimed success against Apple in this made-up game of theirs:

A controlled leak? The lost iPhone planted by Apple? You have no idea how Apple PR works—and how, like it or not, Gizmodo finally beat them at their own game.

It seems odd for a company that reports on Apple so much to have such an antagonistic attitude towards Apple. I guess this is what Think Secret has been replaced by – a website that is more interested in making noise than it is in the technology itself.